This is the cue card that Walt Cunningham held up during the Apollo 7 mission as a question for Paul Haney, NASA Public Affairs Officer and “Voice of Mission Control”.
The question refers to the Ancient and Honorable Order of Turtles. Once inducted, a member must reply to the question, "Are you a turtle?" with "You bet your sweet ass I am". Otherwise, the member must buy the questioner a drink.
By showing the card, Haney was required to answer over an open microphone during the first Apollo telecast. Failure to answer obligated a Turtle Club member to buy drinks for all within hearing, presumably every Turtle club member watching the telecast.
The live exchange as captured by the in-flight recorder reads as follows:
CAPCOM radioed, "Just a minute, Wally. Let's see. Oh, it's a little message to Deke Slayton. A little bit closer Wally. Kind of looks like something about - 'Are you a, are you a--" Schirra acknowledged, "That's right." CAPCOM continued, "Looks like it says, 'Are you a turtle, Deke Slayton?"
Schirra confirmed, "That's right." Eisele added, "You get an A for reading today Jack." Swigert continued, "Here comes another one. Walt, oh, that-a-way, that's the way to turn it. It says, 'Paul Haney, are you a turtle" Cunningham radioed, "You'll get a gold star. Perfect score!" Swigert reported, "And there is no reply from Paul Haney there." Cunningham asked, "You mean he's speechless?"
A short while later, CAPCOM Cernan informed Schirra, "Wally, this is Gene. Deke just called in, and we've got your answer, and we've got it recorded for your return." Schirra acknowledged, "Roger. Real fine."
Shortly thereafter, Schirra asked CAPCOM Swigert, "Have you got Haney's answer yet?" Swigert replied, "No, Haney's isn't talking, Wally." Swigert then added, "Somebody tells me he isn't talking, but just buying." A pleased Schirra responded, "He is buying. Thank you very much. Very good."
The card hung for many years in the National Air and Space Museum and later at Paul Haney’s home.